Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
Facebook underwent a profile facelift and so should your Internet Orthodntic Marketing program to attract new patients effectively to build your business.The new look was announced on 60 minutes last night. It was a very interesting segment to say the least. If you didn’t see it, here is a good blog post recapping what is changing Read More
One day sales reached 1 BILLION on Black Friday. Online shopping was predicted to ease the mayhem of shopping on Black Friday. But One Billion is Sales!! I know I spent a fortune on QVC. There is no doubt where consumers are going to research and buy products and services… the Internet. Even though your Internet orthodontic marketing Read More
One of the most frequently asked orthodontic marketing questions I am asked today by clients is “What is my opinion of yellow page advertising?” To be direct… I am not a fan. I was never a fan with printed yellow pages and still feel the same about online marketing with Yellow Pages. It doesn’t make Read More
Do you use a laptop to access your orthodontic marketing social media accounts? Have you heard about the “Firesheep” hack? Even though I have protected wireless in my office and at home, when traveling in hotels, airports, and coffee shops, laptops are not protected as well as they should be. Quick Solution to the Problem Read More
The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again. It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments Read More
A new study from the digital measurement firm Visible Measures indicates online video watchers have short attention spans, with as many as 19.4 percent clicking away from videos within the first 10 seconds of their running time. This includes orthodontic marketing on the Internet. As the New York Times notes, the number of consumers who stop Read More
Last week I received an email from my brother with a link to click on a video of a dancing dog. I have to admit – it was a pretty amazing performance and totally made my day. Monday night I turned on Letterman and noted his guests were Bill Clinton and…the Dancing Merengue Dog, from Read More
Download Your Internet Orthodontic Marketing Guide to Social Networking With 41 percent of American adults using Facebook* and many more teens utilizing Facebook and other online social networking sites, many orthodontic practices have become active in social networking and others are considering doing so. The FREE, online AAO guide, Making Social Media Work for You, Read More
I ran across this online press release and wanted to share this great example of external orthodontic marketing idea for an orthodontic practice, or any local business for that matter. Years ago this would have been considered crass and unprofessional… But in today’s society where traditional marketing is all but ignored by most consumers who don’t Read More
Dr. Joe Pearson of Pearson Orthodontics in Phoenix AZ, an exclusive Orthopreneur Web 2.0 client, and his team worked together to promote one of the most integrated Internet Orthodontic Marketing Campaigns I have worked with to date. Not only did the orthodontic marketing promotion contain all the ingredients of a successful internal marketing program for orthodontic patients and external marketing Read More
A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link Read More
It looks like Facebook has once again made a change to its format. This happens every few months, but this time it may affect your fan page! I just received this email from my “Facebook Guru” Jeremy Mustard who does a great job setting up small businesses with a professional business Facebook welcome page along with training Read More
Wanted to share with everyone a new program in Beta Testing on the Google Local Business Center (Maps). They are testing a new program where you highlight your maps listings so it stands out from the others on the list. Currently it is only available in San Jose, CA and Houston, TX. I personally feel Read More
Did you know there are over 700 million searches per day on the Internet? Correct SEO (search engine optimization) is the key to the success for any business today who includes Internet marketing in their marketing plan, including orthodontics. If you don’t… you are missing out on a wealth of opportunity. Watch this interview by a search engine specialist Read More
Sunday’s Superbowl game yesterday was very exciting for a change. I enjoy the camaraderie and commercials, just like 47% of Americans polled by the USA today who said they only watch the Superbowl because of the commercials. 49% watch because of the game. It says alot about what entertains consumers today. And the best part Read More
In the fall of 2009, Google Maps underwent a major update that kicked more than 50% of all local businesses off the maps, including orthodontists… eliminating their free source of advertising…. Where you one of them? How many competitors were affected? When was the last time you checked your listing on Google Maps? Watch my Video on YouTube to Read More
I wrote an orthodontic marketing video post for you a few months ago on “What is RSS?” I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO Read More
Happy New Year! Good News… I suggest you Read this article “Many Cutbacks But Not for Straight Teeth” to start your year off on a positive note. Even though the article was published months ago, it is still relevant in 2010. The good news is parents with disposable income, even during tough economic times, feel Read More
When considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services. The online world tends to refer to selling products as something digital or physical in nature. But the truth of the matter is …if you Read More
Your Internet Orthodontic Marketing Plan has many pieces to the puzzle. Are you maximizing your email program to increase awareness and promote your practice? Below are two videos I found that were thought provoking on YouTube related to emailing marketing I would like to share with you. Most of you already have email capabilities integrated Read More