Fact: 72% of consumers say that they trust online reviews as much as personal recommendations.
Knowing this means that the quality of your online reputation can be the difference between a thriving practice and failing practice. For this reason, orthodontic reputation management is an essential part of any orthodontic marketing plan, and we’re your front-line defense.
Every orthodontist knows the value of a referral. Customer satisfaction still stands as one of the best marketing tools that a doctor can employ to acquire new patients. In the modern marketplace, however, customer satisfaction has a greater impact than ever before.
Your Patients are Talking, and Prospects are Listening
When your patients submit reviews on social media, online directories and Google, citing their experiences with your practice, anyone potentially interested in your services is reading! Reputation management empowers you with the tools and influence to make sure that your business is well-represented online.
Of course, orthodontic reputation management isn’t only about acquiring new patients from online reviews. It can also have a tremendous impact on your website ranking and search engine status.
Search engines like Google now recognize the power of online reviews, and use them as indicators to evaluate where your business shows in search results. Low-scoring reviews, or none at all, tell Google that you are not the best practice in your field, and that your orthodontic practice should be lower on their list of relevance. However, positive reviews and interaction signal positive ranking results.
Dominate Your Marketplace with Reputation Management
Don’t wait for a negative review to surface before you take action! You are responsible for your online reputation, so put in the effort to build up a cushion of positive feedback. There’s no shame in asking for reviews! Remind patients, whom you know to have had a positive experience, to share their stories in a review.
By combining reputation management and online branding, we can help you acquire positive reviews, manage negative reviews, and market your brand across the Internet of things. As a result, both potential clients and search engines will recognize you as the best orthodontist in your area.
Contact us today for a complimentary consultation and see how we can make your orthodontic practice more profitable with Reputation Marketing.