I wrote an orthodontic marketing video post for you a few months ago on “What is RSS?”
I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO of your Blog.
When subscribers are notified in their RSS reader you just added a blog post and they click on your links to the site to read the post, it increases your click through rate!
It shows Google you are providing interesting content for your readers. Written or video content is “King” when engaging the interest of readers on social networking sites. If readers are subscribed and keep coming back when pinged you justed posted, Whahlaaaa… more money in the Bank to increase page ranking of your site in the eyes of Google.
The higher the click through rate, the better the chance your blog will make it to page one in your local area if coded correctly. RSS is just one way to increase the SEO of your Blog. It is also one of the easiest areas to set up and use to promote your site.
As long as you offer content of interest to your subscribers, they will most likely keep coming back. However, if you are not adding good content, readers will either not sign up after they visit the first time or remove themselves from the feed if disappointed. Here a Five Tips on what NOT TO DO when creating your blog and blog posts so viewers don’t lose interest.
- Ramble on about what you are doing during your work day. Readers are looking for orthodontic, dental, or interesting social content viewed from your perspective. Mix it up! Also, keep in mind that your blog is social. No more than 20% active marketing of your practice. No one is interested in revisiting an ad.
- Adding photos without written narrative explaining what is going on and why they should be interested in viewing them.. (the key concept being interesting to others)
- Unorganized look and feel creating negative emotion. A visually disorganized blog and navigation, just like your website, causes confusion and loses readers.
- Using different fonts and font sizes in your posts. Decide when you start what font and size to use and stick with it throughout for aesthetics. Its OK to increase the font to emphasize a new idea or introduce a section of content. However, maintain continuity with the same size font and color when doing so.
- Different size photos on a page. Think of your blog as a photo gallery of sorts. Presentation is everything! Crop photos the same for a uniform look and insert in a table. If you have many photos, consider using Flickr or my favorite Smug Mug with a link to your photo gallery. Photo services make for better presentation anyway.
Your Blog is a representation of you and your practice, just like your website. With the growth of social networking, it may actually someday become more important than your website. Who knows what the future will bring. Structure your blog correctly from the start to engage, add RSS, and promote subscription to your blog to patients, their families and friends.