Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
Most orthodontists have been contacted to begin an advertising campaign with a dedicated phone number to track results. Many orthodontic practices have been solicited by several such companies, promising to bring them new patients and in some cases selling the prospect of getting them on Page 1 of Google. Be wary of these programs! There Read More
Short answer? In the long run… Yes! While it is not yet imperative to have a responsive site design immediately, the Internet landscape is shifting. As more and more people surf the web with smartphones and tablets, business owners will need to optimize their online content for these mobile users. I heard that Google prefers Read More
If you were one of the proactive orthodontists who took advantage of Google Authorship and the increased visibility of having your photo show in Google’s search results, your run is over. Google has changed the way authorship is displayed in search results, removing photos altogether. All that appears now is a simple, gray byline. It is Read More
Signifying a major investment in local businesses on Wednesday, June 11th, Google rolled out the largest business-owner-facing launch in the history of the company. “Google My Business” is now an all-encompassing platform for business owners to manage their listings, their reviews, Google+ posts and pages, website analytics, AdWords campaigns, and more! This is a welcome Read More
We thought you might be interested to know the top review sites that Google pulls from for its search results. Aside from Google’s own reviews, and not counting Yelp (Google stopped showing Yelp review snippets in their search results), the most review citations for the dental profession come from Demandforce. We pulled this information from Read More
As of mid-April 2014, it is impossible to leave a Google review using any tablet or smartphone, regardless of the brand of the device. Back in 2012, the “Write a review” button disappeared from iPads and iPhones. We chalked this up to the ongoing spat between Apple and Google. As a workaround, we advised clients Read More
The idea is simple: show prospective patients pretty pictures of your big, bright, beautiful office so that they feel more comfortable about their first visit. The office tour is nothing new as far as online marketing goes. But Google has put its own twist on the office tour, and it’s something all business owners should Read More
Fewer faces will be showing in some Google search results. Matt Cutts, head of search spam at Google, has confirmed that the display of “rich snippets” will be reduced by about fifteen percent. Rich snippets are pieces of web content attributed to a specific author, and Google Authorship allows the author’s picture to show alongside the Read More
Well, that was quick. Less than two years after Google purchased popular restaurant review service Zagat’s to flesh out its local business reviews, Google is reverting back to the way things were. The five gold stars are back, already appearing on Google+ Local pages and Google+ Business pages. What does this change for an orthodontic Read More
Just like Joni Mitchell said, They paved paradise, and put up a parking lot. The “A” position on Google Maps is a thing of the past for many local searches. That prime real estate on local search that everyone sought after, a.k.a. The Seven-Pack is about to be bulldozed. With The Local Listings Carousel, Google Read More
Let’s keep it fast and simple. Read the following “quick-hitters” and hopefully we will have you saying, “Ah, I see” or “I didn’t know that!” Here are ten things — not a Top 10 — just ten things about Internet marketing that you may or may not know when marketing your orthodontic practice. Google+ is Read More
Google Maps is getting a new look. Last week, word got out about a new interface for Google Maps. As is becoming the norm, the navigation will be dominated by boxes or “modules” instead of the traditional sidebar. This type of navigation performs much better on mobile devices. Look for these updates to continue throughout Read More
Author: Mary Kay Miller Marketing on the Internet continues to move at lightning speed and it is a struggle to keep up. I am a firm believer in Pareto’s Principle and the 80/20 rule: 20% of your marketing brings in 80% of patients. This philosophy has served me well for over 30 years, both in private practice and in Read More
Google is now indexing AJAX and JavaScript content, which means pages that use this programming–for example, Facebook comments–are now open to being searched and linked in the future to the person making the comment. This was confirmed by Matt Cutts on Twitter, head of the webspam team at Google. Google’s all-seeing search robots still can’t find comments Read More
If you have been paying attention to Google Places area for the last few weeks, you noticed Google has shut down the reviews area and is updating Google Places again. This is not at all unusual since Google is continually updating Google Places’ back end. This a monumental task and takes time and it seems like it never Read More
I find most professionals and their staff do not have a good understanding of how SEO (search engine optimization) and Internet marketing works and integrates correctly to achieve optimum exposure of your Internet marketing programs on local search. There are five pieces to the Internet marketing puzzle. Find out what they are how they will Read More
Report from Forrester Says Social Networks Dead Last on List of Customer Acquisition Tactics One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. This article supports the argument that social networking nurtures existing relationships but does not create new ones. Most Read More
QR Codes – Scanning the Globe With roughly one third of American cell phone users now toting smartphones in their palms, pockets, and purses, your marketing content is accessible to them everywhere they go, any time of day. It seems like an advantage worth exploiting, but how? How can your message make it through all Read More
Happy Holidays to Everyone!! A friend email me this video over the holidays. How our world has changed in such a short period of time over the past few years. This video is a testament to our changing digital world. It seems so impersonal, but in reality, very accurate for many, especially the under 30 crowd. Can’t imagine where we will Read More
When creating exposure online with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR). But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on Read More