Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
It’s true that email has existed longer than the internet, but did you know that it’s still a great tool for marketing? With the recent boom of social media platforms and innovative apps, it has become difficult for dentists and orthodontists to find effective marketing strategies. While many people forget the power of email, adding Read More
Microsoft is phasing out Internet Explorer, and here’s why you should, too: the classic web browser is no longer receiving security updates or bug fixes. What does this mean? Older versions of Internet Explorer (IE) have outdated software and potentially extreme security risks! When hackers and online criminals hunt for targets, they often seek to Read More
In recent months, Instagram Stories have become more popular than ever. So much so that studies have shown that people use it more than Snapchat. This makes it one of the easiest tools for orthodontic and dental practices to engage with followers and obtain new patients. As a dentist or orthodontist, we understand that you may Read More
Shortly after the new year, CEO Mark Zuckerberg, declared his new year’s resolution to “fix” Facebook. The motivation for this announcement stemmed from a couple places, including Russian involvement in abusing the social platform for the 2016 US presidential election. A recent study also revealed that passive consumption of content from sites like Facebook had Read More
In the days before the internet became an open source for information, finding things like other businesses and useful information was hard to come by. Fast forward to 2018, now everything is accessible in a few clicks. With information being given out so easily, many business owners face the challenge of being noticed among their Read More
In response to the rapid growth of mobile search, Google is adding a key component to their search algorithms: mobile-first indexing. Given the fact that the majority of local searches are now conducted by smartphone users, it only makes sense for Google to adjust its ranking algorithms accordingly. The writing has been on the wall Read More
What is a citation? No, not the kind you receive for parking too close to a fire hydrant; the kind of citation that you hear about when listening to Internet marketing presentations or talking to an SEO specialist. A citation for your business on the Internet is any mention of your business name and street Read More
Big news this week for Google My Business users: Google has introduced a “Posts” feature on the Google My Business (GMB) dashboard that allows business owners to publish a mini-blog post to their business listing on Google! The destination for the posts will be the knowledge panel (or knowledge graph) that shows up in the Read More
You don’t need us to tell you that online reviews are important. As a business owner in 2017, online reviews can make or break you. But let’s take a look at some numbers from a recent study by BrightLocal — a leading provider of SEO tools and tracking software — and explore how you can Read More
A hot topic in dental and orthodontic study groups is the matter of website accessibility and being compliant with the Americans with Disabilities Act (AwDA). Recent news of dentists in Texas receiving letters from attorneys alleging that their websites violate AwDA has sent shock waves through the dental and orthodontic professions. The letters seem to Read More
2016 will go down as the year of the secure domain. OK, maybe not. But the last 12 months have shown a major uptick in the number of websites opting for secure domains (HTTPS) over the standard HTTP configuration. In January of 2016, the top Google search results tracked by Moz were about 25% HTTPS. Read More
One of the most common Internet scams today involves domain names. Business owners are duped into thinking their website is going to expire unless they fork over a couple hundred bucks to keep their domain. Here’s how it works: Companies such as Domain Registry Services will send professional-looking documents to businesses. These notices will have Read More
Google Maps results have changed drastically in many parts of the United States. Starting around the second week of September, we have seen a recent Google update impact hundreds of thousands of search terms, including local searches for an orthodontist. Generally speaking, it appears that Google has expanded its overall search area. Businesses located a Read More
Adapt or perish. Consumers today expect to be impressed at every turn. They want the best technology, distilled into a form that is easy to digest. It is not always easy to make the “latest and greatest” technology available to the masses, but we must find a way. At the 2016 Northeastern Society of Orthodontists’ Read More
With a fair amount of chatter going around about Adobe Flash no longer being supported and what it means for everyone, let’s add our two cents to the discussion. Or how about two words: Everyone Relax. “News” [sarcastic voice] of Adobe Flash no longer being supported in the latest version of Google Chrome — dubbed Read More
Let’s get one thing straight: Google does not make cold calls about claiming Google My Business pages. If you receive an unprompted phone call from someone claiming to work for Google, the odds are extremely good that you are being scammed. If you receive a “robocall” with a recorded message about needing to verify your Read More
Google search results are now displaying 3-packs of Maps results almost universally, across all industries and sectors. The first Maps result does not have an “A” next to it, nor do the second and third results have “B” or “C” respectively. Google also decided to remove the phone number and street address from the results Read More
The day has finally come. More than half of local searches are now done on mobile devices. This means the use of desktop and laptop computers continues to decline as we all shift to the computers in our pockets and purses. Of course, the writing has been on the wall for many months regarding the Read More
One of the most common questions we hear is “How are the local search results determined?” Well, it’s complicated…and because of this fact, local search can sometimes be confusing and overwhelming. But we have a pretty good idea of what is most important. The good folks over at Moz conduct a study near the end Read More
Recent studies have shown that computers being remotely operated by hackers account for 11% of the views of online text ads. For digital video ads, the number more than doubles to 23 percent. Companies paying for web advertising end up getting far less bang for their buck. The fraudulent activity on the ads is estimated Read More