Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
Do you use a laptop to access your orthodontic marketing social media accounts? Have you heard about the “Firesheep” hack? Even though I have protected wireless in my office and at home, when traveling in hotels, airports, and coffee shops, laptops are not protected as well as they should be. Quick Solution to the Problem Read More
The latest Google Maps update on October 15th has changed the Internet orthodontic marketing playing field again. It is critical every practice understands the importance of patient reviews and how it affects your orthodontic marketing efforts on the Internet. Negative reviews are the silent killer of any business. If new patients researching online find less than desirable comments Read More
A new study from the digital measurement firm Visible Measures indicates online video watchers have short attention spans, with as many as 19.4 percent clicking away from videos within the first 10 seconds of their running time. This includes orthodontic marketing on the Internet. As the New York Times notes, the number of consumers who stop Read More
Last week I received an email from my brother with a link to click on a video of a dancing dog. I have to admit – it was a pretty amazing performance and totally made my day. Monday night I turned on Letterman and noted his guests were Bill Clinton and…the Dancing Merengue Dog, from Read More
Download Your Internet Orthodontic Marketing Guide to Social Networking With 41 percent of American adults using Facebook* and many more teens utilizing Facebook and other online social networking sites, many orthodontic practices have become active in social networking and others are considering doing so. The FREE, online AAO guide, Making Social Media Work for You, Read More
Dr. Joe Pearson of Pearson Orthodontics in Phoenix AZ, an exclusive Orthopreneur Web 2.0 client, and his team worked together to promote one of the most integrated Internet Orthodontic Marketing Campaigns I have worked with to date. Not only did the orthodontic marketing promotion contain all the ingredients of a successful internal marketing program for orthodontic patients and external marketing Read More
A major change was recently announced by Google in their SEO (search engine optimization) mathematical algorithm which is used to determine page ranking of your website. Staying on top of the latest updates is critical to your Internet marketing success, especially if your site has not been updated in the past few years. Here is the link Read More
It looks like Facebook has once again made a change to its format. This happens every few months, but this time it may affect your fan page! I just received this email from my “Facebook Guru” Jeremy Mustard who does a great job setting up small businesses with a professional business Facebook welcome page along with training Read More
Wanted to share with everyone a new program in Beta Testing on the Google Local Business Center (Maps). They are testing a new program where you highlight your maps listings so it stands out from the others on the list. Currently it is only available in San Jose, CA and Houston, TX. I personally feel Read More
Time for me to get back on the blogging trail. Attendance at Spring Users Meetings was up this year and my lectures on how to market correctly on the Internet was a hot topic. Lectures were at full capacity. The light bulb is finally going off for more and more orthodontists on the importance of Read More
Did you know there are over 700 million searches per day on the Internet? Correct SEO (search engine optimization) is the key to the success for any business today who includes Internet marketing in their marketing plan, including orthodontics. If you don’t… you are missing out on a wealth of opportunity. Watch this interview by a search engine specialist Read More
Sunday’s Superbowl game yesterday was very exciting for a change. I enjoy the camaraderie and commercials, just like 47% of Americans polled by the USA today who said they only watch the Superbowl because of the commercials. 49% watch because of the game. It says alot about what entertains consumers today. And the best part Read More
In the fall of 2009, Google Maps underwent a major update that kicked more than 50% of all local businesses off the maps, including orthodontists… eliminating their free source of advertising…. Where you one of them? How many competitors were affected? When was the last time you checked your listing on Google Maps? Watch my Video on YouTube to Read More
I wrote an orthodontic marketing video post for you a few months ago on “What is RSS?” I would like you to read the post or watch the video again, but consider it from a different light. In October I was training on what is RSS. Today lets talk about how an RSS feed helps the SEO Read More
When considering the Internet as a marketing tool in your orthodontic marketing plan as a professional service provider, you may find it difficult to see how a blog can help you sell your services. The online world tends to refer to selling products as something digital or physical in nature. But the truth of the matter is …if you Read More
We all know that buying decisions are based on emotion. So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there? If you are going to Read More
Orthodontic Marketing Aficionados and Wanna Be … Finally… a Flip camera I will recommended for easy web video creation. You are always asking me what video camera to buy for your practice. One of my video marketing coaches Mike Koenig tested and is now recommending a new Flip video camera on YouTube. Mike is considered the #1 Video Camera Guru Read More
I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers? To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your Read More
Many philosophers, current gurus, writers and poets always preach we should live in the present. If we make the most of each day, our future will be created in kind. My favorite quote is by Thoreau… “You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on Read More
Who would have thought 40 years ago… when the inventors of the Internet connected scientists around the world to share information that in 2009, 25% of the population of the world have the ability to communicate instantly 24/7 from work, home, or driving in their car by computer or iphone.
North America is the most digitally advanced continent in the world. If you are not on board with an engaging and search engine optimized Internet marketing program, you are missing out on a wealth of opportunity to target prequalified visitors looking for your treatment services.