Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
The day has finally come. More than half of local searches are now done on mobile devices. This means the use of desktop and laptop computers continues to decline as we all shift to the computers in our pockets and purses. Of course, the writing has been on the wall for many months regarding the Read More
Short answer? In the long run… Yes! While it is not yet imperative to have a responsive site design immediately, the Internet landscape is shifting. As more and more people surf the web with smartphones and tablets, business owners will need to optimize their online content for these mobile users. I heard that Google prefers Read More
As of mid-April 2014, it is impossible to leave a Google review using any tablet or smartphone, regardless of the brand of the device. Back in 2012, the “Write a review” button disappeared from iPads and iPhones. We chalked this up to the ongoing spat between Apple and Google. As a workaround, we advised clients Read More
The idea is simple: show prospective patients pretty pictures of your big, bright, beautiful office so that they feel more comfortable about their first visit. The office tour is nothing new as far as online marketing goes. But Google has put its own twist on the office tour, and it’s something all business owners should Read More
Just like Joni Mitchell said, They paved paradise, and put up a parking lot. The “A” position on Google Maps is a thing of the past for many local searches. That prime real estate on local search that everyone sought after, a.k.a. The Seven-Pack is about to be bulldozed. With The Local Listings Carousel, Google Read More
Let’s keep it fast and simple. Read the following “quick-hitters” and hopefully we will have you saying, “Ah, I see” or “I didn’t know that!” Here are ten things — not a Top 10 — just ten things about Internet marketing that you may or may not know when marketing your orthodontic practice. Google+ is Read More
You may not have noticed, but YouTube will be changing their channel layout (again). All YouTube accounts will be automatically upgraded to the new YouTube layout on Wednesday, June 5th. YouTube has dubbed this new layout the “YouTube One Channel” design. If you haven’t already, you can manually upgrade your Facebook channel before June 5th. Read More
Google is beginning to accept requests to have reviews moved from one business listing to another. Sound too good to be true? For most you it is. Currently this new feature is only available to users of the new Google Places for Business Dashboard. The only way to be a user of this new Places for Read More
Google Maps is getting a new look. Last week, word got out about a new interface for Google Maps. As is becoming the norm, the navigation will be dominated by boxes or “modules” instead of the traditional sidebar. This type of navigation performs much better on mobile devices. Look for these updates to continue throughout Read More
Author: Mary Kay Miller Marketing on the Internet continues to move at lightning speed and it is a struggle to keep up. I am a firm believer in Pareto’s Principle and the 80/20 rule: 20% of your marketing brings in 80% of patients. This philosophy has served me well for over 30 years, both in private practice and in Read More
Google is now indexing AJAX and JavaScript content, which means pages that use this programming–for example, Facebook comments–are now open to being searched and linked in the future to the person making the comment. This was confirmed by Matt Cutts on Twitter, head of the webspam team at Google. Google’s all-seeing search robots still can’t find comments Read More
If you have been paying attention to Google Places area for the last few weeks, you noticed Google has shut down the reviews area and is updating Google Places again. This is not at all unusual since Google is continually updating Google Places’ back end. This a monumental task and takes time and it seems like it never Read More
I find most professionals and their staff do not have a good understanding of how SEO (search engine optimization) and Internet marketing works and integrates correctly to achieve optimum exposure of your Internet marketing programs on local search. There are five pieces to the Internet marketing puzzle. Find out what they are how they will Read More
Report from Forrester Says Social Networks Dead Last on List of Customer Acquisition Tactics One of the frequently asked questions about Facebook and other social networks is: Where is the return on investment? The truth is, there usually isn’t one. This article supports the argument that social networking nurtures existing relationships but does not create new ones. Most Read More
QR Codes – Scanning the Globe With roughly one third of American cell phone users now toting smartphones in their palms, pockets, and purses, your marketing content is accessible to them everywhere they go, any time of day. It seems like an advantage worth exploiting, but how? How can your message make it through all Read More
Happy Holidays to Everyone!! A friend email me this video over the holidays. How our world has changed in such a short period of time over the past few years. This video is a testament to our changing digital world. It seems so impersonal, but in reality, very accurate for many, especially the under 30 crowd. Can’t imagine where we will Read More
When creating exposure online with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR). But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on Read More
Facebook underwent a profile facelift and so should your Internet Orthodntic Marketing program to attract new patients effectively to build your business.The new look was announced on 60 minutes last night. It was a very interesting segment to say the least. If you didn’t see it, here is a good blog post recapping what is changing Read More
One day sales reached 1 BILLION on Black Friday. Online shopping was predicted to ease the mayhem of shopping on Black Friday. But One Billion is Sales!! I know I spent a fortune on QVC. There is no doubt where consumers are going to research and buy products and services… the Internet. Even though your Internet orthodontic marketing Read More
One of the most frequently asked orthodontic marketing questions I am asked today by clients is “What is my opinion of yellow page advertising?” To be direct… I am not a fan. I was never a fan with printed yellow pages and still feel the same about online marketing with Yellow Pages. It doesn’t make Read More