Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
We all know that buying decisions are based on emotion. So is deciding who to contact when looking for an orthodontic treatment provider. Does your video content set your practice apart to engage talk in your area or is it the same as every other orthodontic marketing video out there? If you are going to Read More
Orthodontic Marketing Aficionados and Wanna Be … Finally… a Flip camera I will recommended for easy web video creation. You are always asking me what video camera to buy for your practice. One of my video marketing coaches Mike Koenig tested and is now recommending a new Flip video camera on YouTube. Mike is considered the #1 Video Camera Guru Read More
I spend much of my time these days coaching orthodontic practices on how to write a SEO blog post so it gets noticed on the search engines by readers? To start, the first thing to consider when you are writing a blog post is how you are going to please both the search engine spiders as well as your Read More
Many philosophers, current gurus, writers and poets always preach we should live in the present. If we make the most of each day, our future will be created in kind. My favorite quote is by Thoreau… “You must live in the present, launch yourself on every wave, find your eternity in each moment. Fools stand on Read More
I just read and interesting article in the OrthoTribune Newsletter – “Invisalign innovation: improved clinical results for a broader range of patients” that I would like to share with everyone. This fall, Align introduced new features in all Invisalign products. New aligner features, along with improvements in Invisalign software and clinical protocols, are designed to overcome barriers Read More
Who would have thought 40 years ago… when the inventors of the Internet connected scientists around the world to share information that in 2009, 25% of the population of the world have the ability to communicate instantly 24/7 from work, home, or driving in their car by computer or iphone.
North America is the most digitally advanced continent in the world. If you are not on board with an engaging and search engine optimized Internet marketing program, you are missing out on a wealth of opportunity to target prequalified visitors looking for your treatment services.
What is RSS? Did you know that according to Marketing Sherpa, there were are at least 75 million consumers and business personnel in the USA and UK who use RSS on a regular basis? It is growing every day. But, depending on which study’s stats you believe, only 17%-32% of RSS users actually know they’re using RSS! Read More
The Federal Trade Commission (FTC) is finally stepping up to the plate and making a concerted effort to regulate Blogging on the Internet. This is a pretty big deal for the blogging community, especially if your Internet marketing program includes blogging, patient testimonials, and video. This very post is now being held to a certain set of standards. Just Read More
A video virus scam is infecting orthodontic marketing Facebook users which may compromise your Internet marketing efforts. Read this blog post on the Facebook video virus to see what it looks like and learn more. This is not a hoax. It is being confirmed on Snopes.com.
If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options. Read the latest Nielson report on video streaming here….
In orthodontic marketing, more and more professionals are looking for new ways to build their practice and slowly but surely they are looking for answers on how to market correctly on the Internet. Blogging is a powerful marketing tool to attract new patients. Find out what two experts say about blogging on the Internet.
Patient perception is based on the reality of your website design and indicates to viewers who you are and what your are all about. Are you projecting the right image? Can new patients easily find you in your area. Setting up a plan is the first step to any successful program, no matter what it is. In any professional practice, there are five basic steps to set the stage for Internet orthodontic and dental marketing success. Read more…
When considering how to market your orthodontic or dental practice today, Internet marketing is proving to be the option of choice for many businesses. The latest marketing report is in on where business are putting their marketing dollars to attract new business. Read on and view the report.
Your website is the hub of your Web 2.0 marketing campaign. The design of your website, blog, and social networking sites relates to their setup and structure so once a new patient finds you with keywords, you can engage and convert them with your marketing message to visit your website or contact your office for a new patient exam. The main focus of your Internet marketing program is to drive new patients to your front door. In order to accomplish this… one hand must wash the other with correct SEO, an easy to navigate design, and engaging marketing message .
Creating video for your Internet Marketing video campaign isn’t always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers. Read More…
While many of us equate the popularity of our video orthodontic marketing tactics with views and click through rates, let’s take a moment to consider other advantages which might be considered to have value when promoting your practice with video. Sure… tracking new patient referrals off the Internet and conversion rates are valuable, but what else is there? Read More…
Watch this orthodontic marketing video on how to test your website for ranking on Google Maps.
In my opinion, Google Local Business center is one of the most powerful free marketing tools on the Internet for local businesses, if your Internet marketing program is structured correctly. Now is the time to find out how your website is testing on Google Maps. If you don’t have a website, your are invisible in the eyes of the majority of consumers today. Over 70% of today’s consumers go to the Internet first to check out possibilities before purchasing products and services.
Web 2.0 is “The Edgy” Internet orthodontic marketing strategy being used today to promote practices today. Even if you are not very tech savvy it is virtually impossible to avoid hearing people talk about it. Many people associate web 2.0 with socializing and discussing personal issues on My Space and Facebook. Here are five ways your business can profit from a strategic web 2.0 Internet Marketing program.
When adding a new orthodontic marketing tactic to your current orthodontic marketing mix… you can’t fail with an award winning cookbook branded with your practice name. Read more about the Braces Cookbook2: Comnfort Food with a Gourment Touch
In orthodontic marketing and dental marketing, one way or another, video is the key to a successful Internet marketing campaign. Venture outside your comfort zone and deliver your own PR message to consumers in your demographic. Do it today to improve the health of your practice. Find out why by clicking here…