If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options.
The latest Nielson report was just released on September 15th, 2009. The number of videos watched increased 41% last month compared to August of 2008. Unique viewers were up 18% and the number of videos a viewer watched is up 19.6%.
Here’s how it broke down among the video sites:
If you aren’t ready to commit to the time, learning curve, and expense necessary to add video to your website… a easy solution is Marketing With Live Video. The is a very inexpensive solution to adding video to your site that grabs attention and directs new patients to contact your office for a new patient exam.
Here at two examples of what video on your homepage can to do to set your website apart from your competition in the area to grab attention.
SureSmile practice Dr. Richard Schechtman www.braceace.com (there is a cookie on this site where it will only play once a week after entering the site. It won’t play a second time if you want to show someone unless you use a different computer)
Brodsky Orthodontics in Lakewood CA – patient testimonials – www.drbrodskysmile.com
Whether you opt for video streaming on YouTube, your website, or you want to consider a live actor to grab the attention of new patients, there are recommended guidelines to setting up video marketing correctly for optimum return on investment. Contact me for a free 1/2 online consultation and I will be happy to review your options.
Leave your comments and tell me how you feel about video marketing on your website.