Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
What is RSS? Did you know that according to Marketing Sherpa, there were are at least 75 million consumers and business personnel in the USA and UK who use RSS on a regular basis? It is growing every day. But, depending on which study’s stats you believe, only 17%-32% of RSS users actually know they’re using RSS! Read More
The Federal Trade Commission (FTC) is finally stepping up to the plate and making a concerted effort to regulate Blogging on the Internet. This is a pretty big deal for the blogging community, especially if your Internet marketing program includes blogging, patient testimonials, and video. This very post is now being held to a certain set of standards. Just Read More
If you are still hiding in your shell when it comes to adding video to your Internet orthodontic marketing website, it is time to come up for air, stick your neck out, and reconsider your options. Read the latest Nielson report on video streaming here….
In orthodontic marketing, more and more professionals are looking for new ways to build their practice and slowly but surely they are looking for answers on how to market correctly on the Internet. Blogging is a powerful marketing tool to attract new patients. Find out what two experts say about blogging on the Internet.
Patient perception is based on the reality of your website design and indicates to viewers who you are and what your are all about. Are you projecting the right image? Can new patients easily find you in your area. Setting up a plan is the first step to any successful program, no matter what it is. In any professional practice, there are five basic steps to set the stage for Internet orthodontic and dental marketing success. Read more…
Your website is the hub of your Web 2.0 marketing campaign. The design of your website, blog, and social networking sites relates to their setup and structure so once a new patient finds you with keywords, you can engage and convert them with your marketing message to visit your website or contact your office for a new patient exam. The main focus of your Internet marketing program is to drive new patients to your front door. In order to accomplish this… one hand must wash the other with correct SEO, an easy to navigate design, and engaging marketing message .
Creating video for your Internet Marketing video campaign isn’t always about selling consumers about you. Its about creating marketing messages that entertain and engage consumers to remember your name and who you are. Major companies all over the world are spending big dollars to create clever short Internet video marketing campaigns to entertain, engage, and brand their business with current and prospective new customers. Read More…
Watch this orthodontic marketing video on how to test your website for ranking on Google Maps.
In my opinion, Google Local Business center is one of the most powerful free marketing tools on the Internet for local businesses, if your Internet marketing program is structured correctly. Now is the time to find out how your website is testing on Google Maps. If you don’t have a website, your are invisible in the eyes of the majority of consumers today. Over 70% of today’s consumers go to the Internet first to check out possibilities before purchasing products and services.
Web 2.0 is “The Edgy” Internet orthodontic marketing strategy being used today to promote practices today. Even if you are not very tech savvy it is virtually impossible to avoid hearing people talk about it. Many people associate web 2.0 with socializing and discussing personal issues on My Space and Facebook. Here are five ways your business can profit from a strategic web 2.0 Internet Marketing program.
In orthodontic marketing and dental marketing, one way or another, video is the key to a successful Internet marketing campaign. Venture outside your comfort zone and deliver your own PR message to consumers in your demographic. Do it today to improve the health of your practice. Find out why by clicking here…
The goal of any professional website, whether it be dental, orthodontic, medical or any small business, is to direct prospective new patients to pick up the phone or email your office for a new patient exam with your Internet marketing program. Your website is a marketing sales tool first… and information site second. Read more to discover 10 SEO Internet Marting tips to increase your page ranking on Google.
Are you ramping up your Internet orthodontic marketing strategies like newspapers across the country? Whether you are a newspaper conglomerate or a small business owner, leading edge marketing methods now available today on the Internet engage consumers while branding your business. Read more about the benefits and pitfalls of marketing on You Tube to build your practice.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. Can you deliver your personalized orthodontic marketing message in only 140 characters, which is the maximum allowed in a Twitter post
Consider this when adding video to your Internet Orthodontc Marketing plan. Online video viewership set a new record December 2008 with a 13% increase over the previous month. Having your orthodontic marketing video rank on page one of Google is Internet Orthodontic Marketing Mecca. Once your video link reaches page one… you are golden.
Always save a copy of your orthodontic marketing video files. Read three tips on what you need to know about orthodontic marketing video backups and storage. Why? Google video is discontinuing uploading services in a few months and this is causing problems for business who want to upload old video to new hosting services to keep everything centralized. Read more….
Your orthodontic marketing website is where your business resides online and the hub of your Internet campaign. When you are promoting your orthodontic treatment and services online, people cannot see you physically like in your office. People do judge you by your cover. This is where a good website design comes in.
Stick your neck out in 2009. Your entire orthodontic marketing plan will depend upon it. Like every other marketing tactic you employ to promote your practice, internally and externally, “You don’t know… what you don’t know… until you know it…” If your patients can’t see, hear or relate to it, in the end, the marketing program will fail. Find out what’s hot in 2009.
Orthodontic and dental marketers need to pay attention to the latest marketing survey reports on video as a primary focus of their 2009 marketing campaigns to build their practice. So what does this mean to you as an orthodontist or dentist looking for new patients?
In orthodontic marketing, tech savvy generations don’t look in the phone book anymore for contact information, they ask their dentist for referrals, depend upon recommendations from friends and family when considering choices, and then go to the Internet to research treatment providers for themselves… or… they just go to the Internet to start looking.
Is your orthodontic marketing website easily found in less than 10 seconds to impress and provide information? If you don’t know… it’s time you found out. Here are a 5 steps to follow when researching your orthodontic marketing website visibility on the search engines.