Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
When there is limited time in a busy day and so much to do with your orthodontic marketing, it is easy not to finish your projects in a timely manner. Here is a great post on “Why Multi-Tasking Destroys Entrepreneurship” by Alex Mandossian. it’s a must read for any small business owner overwhelmed with the burdens of marketing your businesss.
The goal of any professional website, whether it be dental, orthodontic, medical or any small business, is to direct prospective new patients to pick up the phone or email your office for a new patient exam with your Internet marketing program. Your website is a marketing sales tool first… and information site second. Read more to discover 10 SEO Internet Marting tips to increase your page ranking on Google.
Are you ramping up your Internet orthodontic marketing strategies like newspapers across the country? Whether you are a newspaper conglomerate or a small business owner, leading edge marketing methods now available today on the Internet engage consumers while branding your business. Read more about the benefits and pitfalls of marketing on You Tube to build your practice.
We’re all guilty of being perfectionists at one time or another. However, in orthodontic marketing it can be detrimental… Being a perfectionist about your orthodontic marketing programs, especially a website… is something you simply CANNOT afford to do. Find out why you need to quickly increase your exposure to build your practice.
Today’s audience has grown accustomed to a world in which everything is faster, smaller, and to-the-point. What used to be a giant stack of CD cases is now contained in an iPod that fits in your pocket. Can you deliver your personalized orthodontic marketing message in only 140 characters, which is the maximum allowed in a Twitter post
Don’t worry… orthodontic marketing and dental marketing is alive and well today if done correctly. Companies in the RADIO and PRINTING mediums had boom times during the depression. Why? Because radio and printing were new and emerging MEDIUMS for business. What does that mean to you? Well… what is the equivalent of RADIO and PRINTING today? What’s the emerging medium I have been talking about for over a year? Read more of this post….
Consider this when adding video to your Internet Orthodontc Marketing plan. Online video viewership set a new record December 2008 with a 13% increase over the previous month. Having your orthodontic marketing video rank on page one of Google is Internet Orthodontic Marketing Mecca. Once your video link reaches page one… you are golden.
Can you afford to turn away new patients in today’s economy? Using correct keywords in the HTML code of your dental and orthodontic marketing website is the key to driving prospective new patients to your website on Google, the only search engine that matters. Over 90% of orthodontic and dental websites are keyword coded incorrectly for new patients to find you on Google. Learn how to run a simple test on your website to find out if yours is one of them… there is a very good chance you are!
Put all your ducks in a row to ensure your future… An excellent orthodontic marketing and business article is available on OrthodonticProductsOnline.com. For those of you who are not reading this publication on a regular basis, you should be. I have been reading it for years and always found it to be a wealth of information. The Read More
Always save a copy of your orthodontic marketing video files. Read three tips on what you need to know about orthodontic marketing video backups and storage. Why? Google video is discontinuing uploading services in a few months and this is causing problems for business who want to upload old video to new hosting services to keep everything centralized. Read more….
Your orthodontic marketing website is where your business resides online and the hub of your Internet campaign. When you are promoting your orthodontic treatment and services online, people cannot see you physically like in your office. People do judge you by your cover. This is where a good website design comes in.
In the current economic crisis, you can’t wait to figure out how to attract new patients if you want to survive, let alone build your practice in 2009. Internet marketing is still virgin territory. Visionary practices who move forward, even if the don’t totally understand the current tech savvy market, SEO, and how Internet marketing will promote their business, will be the first to corner the new patients looking for treatment options on the Internet. There are still families with disposable income requiring orthodontic and dental treatment. How are you going to drive them to your practice rather than the competition?
Stick your neck out in 2009. Your entire orthodontic marketing plan will depend upon it. Like every other marketing tactic you employ to promote your practice, internally and externally, “You don’t know… what you don’t know… until you know it…” If your patients can’t see, hear or relate to it, in the end, the marketing program will fail. Find out what’s hot in 2009.
Your orthodontic marketing plan will determine your fate in 2009. Sock It Too Me Holidays is a fun and clever way of looking back on a disastrous 2008. Don’t miss this video that went viral the first week.
Orthodontic and dental marketers need to pay attention to the latest marketing survey reports on video as a primary focus of their 2009 marketing campaigns to build their practice. So what does this mean to you as an orthodontist or dentist looking for new patients?
With orthodontic marketing, instinctively orthodontists, just like consumers, react emotionally and tend to do the opposite of what will promote their practices when times are tough, like now. They look for areas to cut expenses rather than increase the freeline to attract new patients. If you haven’t already implemented a content marketing strategy for your orthodontic practice, now is the time to switch your mindset.
Few if any professional practices today have experienced the aftermath of a major economic meltdown. Today’s economy is uncharted waters. With high overheads and employee salaries to cover, there is cause for concern. How are you going to encourage New Patient Starts in a profession where treatment is elective and consumer fear has sabataged buying trends?
Sometimes, no matter how hard you try, you just can’t seem to find the time or the right gift for referring doctors and staff for holiday gift giving. Over the years I found some unique items that made lasting impressions with referring staffs. This year, especially with the poor economy, make a statement with holiday gift giving to referring staff of general dental offices.
7 promotional orthodontic marketing suggestions to step up your marketing efforts during tough economic times to impress new patients and engage your current patients to promote referrals. Adding promotional marketing to your orthodontic marketing tactics gives patients reasons to talk about you with friends and family, especially when they are out and about and on the go.
In orthodontic marketing, tech savvy generations don’t look in the phone book anymore for contact information, they ask their dentist for referrals, depend upon recommendations from friends and family when considering choices, and then go to the Internet to research treatment providers for themselves… or… they just go to the Internet to start looking.