Advertising Clicks – Not as Important As You Think in Orthodontic Marketing

When creating exposure online  with an Internet orthodontic marketing program – online advertising was used as a measure of click through rate (CTR).  But over the past several years, we’ve learned while clicks can be measured, they do not necessarily matter, like they used to. Comscore.com, an industry leader in tracking online information, offers a great blog post on Read More

Sloppy Success In Orthodontic Marketing Is Better Than Perfect Mediocrity

In the current economic crisis, you can’t wait to figure out how to attract new patients if you want to survive, let alone build your practice in 2009. Internet marketing is still virgin territory. Visionary practices who move forward, even if the don’t totally understand the current tech savvy market, SEO, and how Internet marketing will promote their business, will be the first to corner the new patients looking for treatment options on the Internet. There are still families with disposable income requiring orthodontic and dental treatment. How are you going to drive them to your practice rather than the competition?

Acceptx – An Internal Orthodontic Marketing Tool That Saves Times And Impresses Patients

Acceptx Financial Solutions, Inc. sent out a press release yesterday announcing its partnership with Industry financial expert Paul Zuelke, of Zuelke & Associates to automate Zuelke’s proven technique of assessing patient financing risk.  The web-based online service will be called the Zuelke Automated Credit Coach (ZACC) and is expected to be available soon. Acceptx is an Read More