Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
Is your orthodontic marketing website easily found in less than 10 seconds to impress and provide information? If you don’t know… it’s time you found out. Here are a 5 steps to follow when researching your orthodontic marketing website visibility on the search engines.
In orthodontic marketing, using video as an orthodontic marketing tool not only grabs the attention of viewers when they click on your website, it increases the SEO (search engine optimization), if set up correctly. Unfortunately, I’ve noticed many videos on You Tube, Google Video, My Space, and Facebook are not set up properly with SEO to attract new patients.
In orthodontic marketing, the Internet is ever changing. Don’t be washed away by the learning curve. Watch this video which offers a simple and easy to understand explanation of the Internet network infrastructure and how your practice website is found in the search engines.
Promote your orthodontic practice during the month of October with branded Halloween Trick or Treat Bags. Discover where to find the best buys.
During the holidays, every specialist is bombarding referring dentists and their staff with goodies. My motto has always been “If you are going to do it, do it right”. And to do it right, include a branded item or two that will get referring offices to remember your gift instead of your competitors and other specialty practices.
The Internet world of Social Networking, You Tube, My Space, and Web 2.0 are the “New Frontier” in PR marketing for orthodontic and professional practices. Marketing savvy professionals that are willing to venture outside their comfort zone and embrace the new age of online marketing for small businesses, will lead the way, guaranteeing their future Read More
Acceptx Financial Solutions, Inc. sent out a press release yesterday announcing its partnership with Industry financial expert Paul Zuelke, of Zuelke & Associates to automate Zuelke’s proven technique of assessing patient financing risk. The web-based online service will be called the Zuelke Automated Credit Coach (ZACC) and is expected to be available soon. Acceptx is an Read More
Eliminating bad press is obviously one of the first considerations when dealing with the public. In orthodontics, recycled brackets are a no.. no in the eyes of any consumer. I know I wouldn’t want to be treated with recycled brackets. If word got out your practice was placing used brackets, you can kiss your credibility goodbye. Read More
Consider the new heights you and your team could achieve in treatment delivery and customer service if you mastered the human factor and eliminated human error and petty differences among the team in your practice.
It doesn’t matter whether your practice is large or small to level the playing field with
online marketing.
“The desire to improve is the starting point of all achievement.” Napoleon Hill The other day, a big company sent me an email, asking for feedback about my recent purchase experience. Even though marketing gurus always recommend gathering customer feedback, I’m rarely asked… except by someone who wants to add me to their never ending Read More
It is much easier to market orthodontics to both tweens and adults than it was in the past… especially if you understand that tweens today do not want to be treated like kids. The average age for a tween patient is 11-14, in full treatment. Homework is done on computers, projects presented with PowerPoint, ipods Read More
During the past year, I have been on the fast track learning how to master the art of marketing on the Internet and completing my eBook “Marketing Your Practice Through Different Eyes” A Multi-Media Team Guide – How To Recession Proof Your Practice To Increase Referrals and New Patient Starts. As you all know…I am Read More
Both my brothers are school teachers, one retired and one still going strong with over 25 years of experience . But one thing they both have in common is their frustration with the attitudes and entitlement issues of today’s generations. This includes both parents and students. It is difficult for teachers to educate students when they are constantly Read More
I was reviewing a collection of YouTube videos I bookmarked for my free multi-media marketing book I will be releasing at the AAO Convention in Denver in May…when I came across this video. I decided not to wait and write this blog post instead. It had an impact on me when I watched it 3 Read More
Buying decisions, no matter what the product or service, is based on emotion… DeBeers, who is responsible for 40% of world wide diamond productions and has a retail presence in 25 countries world wide, did extensive research on why men and woman buy diamonds. Their research shows that men and woman buy diamonds for totally Read More
My brother sent me this email today and I couldn’t help but laugh….Maybe because I always feel like I am experiencing senior moments myself. The news article at the end of this post, hits home with many baby boomers, like myself. We all experience unusual moments in life, read articles, receive emails or watch a movie that you Read More
If you are like me, your greatest strokes of genius occur when there is no pen and paper handy to jot it down. My creativity seems to peak when I am either in the shower, driving down the road, or walking the dog. Many potentially great ideas have been lost by the wayside, stored within the clutter of my mind, until Read More
Unleash The Power Of “Word of Mouth” Marketing Politics is one area that I have never found very exciting. I would much rather spend my limited free time in other pursuits. With that being said however, I found the primary elections for presidential candidates very interesting yesterday. Not only interesting from a political point of view, but Read More
In the past it was difficult to find information on many subjects, especially orthodontic treatment for the consumer. In order for parents to make an informed decision, they relied heavily upon referrals from general dentists to guide them through the selection process, based on their dental knowledge and experience. Today, we have too much information. Read More