Orthodontic SEO | Orthodontic website design | Orthopreneur
Orthodontic SEO | Orthodontic website design | Orthopreneur
Today’s children are increasingly aware and well informed, and have become decision-makers in their own right. “Global Tweens” between the ages of 8-14 are much more sophisticated and savvy than prior generations. They are the first generation to be raised totally in the digital age of computers, DVD’s, ipods, cell phones, text messaging and the ever Read More
When promoting the orthodontic marketing of your practice…orthodontists, treatment coordinators and team members get nervous and uncomfortable when it’s time to assume the role of salesperson to promote their practice. Sales are the backbone of your orthodontic marketing program, and most professionals and their staff are not trained sales or marketing professionals. In fact, most business owners and their support staff are reluctant, resistant sales people. Read more…
To market your practice effectively, you have to KNOW your target audience and what problems they are trying to solve. People don’t buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. It should be specific and real…AND you should care about their problem and how best to Read More
I read a great article today, written by Linda Talley: The Leadership Coach. It is short, to the point and I would like to share it with you. Keep in mind, when reading this post, how members of your orthodontic team, including yourself, would measure up…. Every member of the team, at some point in time, finds Read More
How much time does it really take to backup all your computer files? The size of your practice, your choice of orthodontic management software and your added programs such as digital imaging and digital radiography directly effects the amount of time it takes to backup your computer files. Have you ever noticed how your computer Read More
You can never be too carefull…. With the recent fires in California destroying many homes and businesses, I think this would be a good time to review recommended computer backup procedures for your orthodontic practice. Mother Nature can be very cruel and you never know when she may strike next. I am sure the majority of Read More
It’s that time of year again… Time to get into the mood and gear up for the holidays. The 4th quarter has three holidays that are major marketing targets; Halloween, Thanksgiving and Christmas. It is the perfect opportunity to be “ExtraOrdinary” within a group of ordinary orthodontic practices in your area. PIE or “Presentation Is Everything” Read More
It has been years since I attended a Northeast Society of Orthodontics Meeting. I normally attend either the AAO, Gorman Meeting or some type of practice management seminar every year. This year, I decided it was time to bite the bullet, venture out, and see for myself what was new and if anything had changed over the years at Read More
In the movie, “The Matrix”, Neo is given a choice by Morpheus to take the red pill, which will shatter his world but show him the truth about it or the blue pill, which will let him go on in his safe and secure cocoon of life. Rethinking and restructuring your current orthodontic marketing and management strategies with the latest Read More
This is a very exciting day for me. I am posting my first blog. It has been a major learning curve for me with this new blogging software. I am very familiar with standard website design and content. You write the information once and then you are done except for an occasional update, no big deal. Having to Read More