September 29, 2008

Can A Patient Find You Online In Less Than 10 Seconds?

Paul Newman in 1978Internet Web 2.0 Marketing For Dental Professionals Blows The Doors Off Traditional Orthodontic Marketing…

I was watching the news this morning and a banner popped up across the bottom of my TV announcing that Paul Newman was dead.  That was all it said.  Since he and Robert Redford have always been two of my favorite actors…I wanted more info.  None was forthcoming on the TV which was very frustrating.  How could they say he was dead and not say when, why or how?

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September 18, 2008

10 SEO Video Marketing Tips to Jump Start Your Orthodontic Online Marketing Plan

Jumpstart With Video SEOYour Website with Video Is A Key Component in Orthodontic Marketing Online… 

More and more orthodontic, dental, and professional practices are implementing the latest in online marketing strategies to increase new patient referrals.  Using video as a marketing tool not only grabs the attention of viewers when they click on your website, it increases the SEO (search engine optimization), if set up correctly, to improve page ranking on the search engines.  Unfortunately, I've noticed many videos on You Tube, Google Video, My Space, and Facebook are not set up properly with SEO to attract new patients.  This is something that every Internet marketing beginner and advanced marketer should know how to do, especially after spending thousands of dollars on a professional video production as part of a marketing strategy.

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September 11, 2008

Stay On Top Of The Wave Now… To Build Your Orthdontic Practice In The Future

The Internet is ever changing.  Don't be washed away by the learning curve. Ride The Internet Wave

Take a few minutes to watch the video below that offers a simple and easy to understand explanation of the Internet network infrastructure and how your practice website is found in the search engines. A more efficient way to cope with the growing demand for information and the delivery of content online was needed to handle the rapid and exploding growth of the Internet. Web 2.0 Social Networking and SEO has evolved to organize the work load and more efficiently deliver content. It affords your online marketing plan greater visibility through page ranking.  A static information website is no longer leading edge and can easily be lost in cyberspace if not optimize correctly.. Adding the latest in Web 2.0 marketing will set the stage for Semantics coming in the future. If you still don't think you need a website… well, I'm not going to waste my time… or yours… discussing that topic.

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