December 31, 2008

Orthodontic Marketing - The Changing Face of Google

Orthodontic Marketing In 2009
Stick your neck out and move forward in 2009…        

My New Years Resolution is to be more consistent with my blogging on orthodontic marketing and continue updating everyone on the latest trends.  I keep driving home the point….The Internet is where it is all happening and video is the medium of choice.  Why?  Few orthodontic practices are taking advantage of this new window of opportunity.  The Internet and video is virgin marketing territory.  Just look around… how many orthodontic competitors in your area are taking advantage of video to engage new patients and direct them to contact their office for an appointment?

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December 25, 2008

Sock It Too Me Orthodontic Marketing 2008 Wrap Up You Can't Miss

Your orthodontic marketing plan will decide your fate next year…

However, this video is a fun and very clever way of depicting what has transpired in 2008.  A year, many would like to forget.  This video has gone viral in only a week. Isn't the Internet amazing. Happy Holidays to all…

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December 22, 2008

Boost Your 2009 Orthodontic Marketing Objectives Part II - Give Priority To Video

Marketing with VideoOn December 17, 2008 - Permission TV released its survey findings on online video initiatives for 2009. 2 out of 3 respondents listed online video as a primary focus of their 2009 digital marketing campaigns – higher than every other category, including social media and search.   A ReelSEO blog post summarizes it clearly.  It's too bad they overlooked video SEO in the survey.  Unfortunately, designers seem to overlook the importance of SEO.  It doesn't matter how great the video or your website looks if no one can find it or it doesn't promote your business correctly.

So what does this mean for orthodontic marketing?

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227 West Elm Street East Rochester NY 14445 - marykay@orthopreneur.com - 877-295-5611