Training

Free Training, Information, and Referral Resources from Orthopreneur Lectures

TESTING TOOLS – Website and Mobile Speeds

SEO mobile ranking score – https://varvy.com/mobile/

Website Speed test http://www.webpagetest.org/

Research TOP 3 AGGREGATORS CONTROLLING LOCAL SEARCH.  Does you actual listing match your branding?

https://www.neustarlocaleze.biz/directory/Search

http://www.expressupdate.com/search

https://mybusinesslistingmanager.myacxiom.com/


Go to Link – CLAIM YOUR GOOGLE BUSINESS LISTING
https://www.google.com/business/

Go to Link – CLAIM YOUR YELP BUSINESS LISTING
https://biz.yelp.com/

Go to Link – CLAIM YOUR BING PLACES LISTING
https://www.bingplaces.com/


CLEAR YOUR INTERNET BROWSER HISTORY (PDF)

How To Clear Your Browser History in 2018

When researching and testing your online rankings, your past search history can screw up your the results. Your browser history influences the search results.  GOOGLE DOES TRACK YOUR SEARCH RESULTS.  Clear your browser history before doing any kind of analysis on local search rankings.

Download this PDF with step-by-step instructions for clearing your browser history on Chrome, Firefox, IE, Safari, and Edge.


CITATION VERIFICATION

Citation inconsistency has been cited as both the most commonly encountered issue affecting local search rankings, and a foundational element of local SEO.

Understanding the difference between verification by automated services such as Yext and MOZ local vs manual verification which allows the business to control their brand is worth reviewing.

Great information is provided in the blog posts below.

https://whitespark.ca/blog/what-happens-when-you-sign-up-for-yext/

https://whitespark.ca/blog/what-happens-when-you-cancel-yext/


HOW TO RESPOND TO REVIEWS

Responding to all reviews is a recommended practice, both positive and negative.  Moz is a leader in the Internet industry offering great information on this topics.

https://moz.com/blog/mastering-owner-response-quintet-google-my-business-reviews


RECOMMENDED PAY PER CLICK VENDOR

Sales Genesis – David Mentzel

(513) 898-9229

http://salesgenesis.com/ppc-services/

FACEBOOK ADVERTISING

People in Practice – Dr. Leon Klempner

(631) 974-7511 Mobile

http://pplpractice.com/